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Verizon Consumer: Developed the GTM strategy for Verizon’s first ever credit card and helped launch a multi-channel campaign across direct mail, email, SMS, web and in-app notifications.
Verizon Business: Managed the entire CRM platform and created a massive, highly-scalable component system that was used across acquisition, loyalty, and high risk campaigns. Worked closely with the strategy team to develop briefs that led to great creative that drove measurable results.
Developed the GTM strategy for Verizon’s first ever credit card and helped launch a multi-channel campaign across direct mail, email, SMS, web and in-app notifications.