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For 65 years Keep America Beautiful has transformed parks, beaches and people’s habits.
But most of it has gone unrecognized.
For their 65th anniversary, they wanted reignite the brand's mission. So, we came up with a concept that built a movement designed to unite America around a common goal.
Beautifying our future.
For 65 years Keep America Beautiful has transformed parks, beaches and people’s habits.
But most of it has gone unrecognized.
For their 65th anniversary, they wanted reignite the brand's mission. So, we came up with a concept that built a movement designed to unite America around a common goal.
Beautifying our future.