About Me: I’m the driving force behind the creative direction and strategy of brands, ensuring creative excellence across all channels to get results. I’m an expert storyteller, master of my craft, and conceptual thinker who has the vision to bring ideas to life. I motivate teams with actionable steps, mentorship and guidance, but I’m alway ready to roll up my sleeves and get to work. I build confidence and trust with clients to proactively seek out (and sell) new opportunities. But above all, I want to do great work with great people.
GALE | Creative Director (1yrs)
October 2022— Present
I run the CRM digital marketing for H&R Block across three lines of business including Consumer Tax, Business Advisor Small Business Services and Spruce Financial Services. I lead a team of designers and writers to ensure the work is visually compelling, grounded in strategy and focused on strategic business goals. This past year, my team rolled out an agile library built to evolve with the changing demands of tax season and used tax data to deliver localized content and personalization at scale that got results.
FKA, Publicis Groupe | VP, Creative Director (1 yrs)
Associate Creative Director (1yr) Creative Director (4 yrs)
April 2017— October 2022
I work with the new business team to bring in new clients, while simultaneously running different lines of business including Audible, SiriusXM and Verizon Business. My role is to bring a strong strategic vision to the creative, maintain a high standard of creative excellence, foster strong relationships with clients to build trust and sell in innovative work, and be a leader who inspires others through action. I am committed to delivering powerful ideas that get measurable results in the digital CRM space.
Carrot Creative a Vice Company | Sr. Copywriter
November 2015— April 2017
I worked on clients that include Lipton, Carl’s Jr., bareMinerals, Tresseme, All Nippon Airways, Ferrari, and American Express. I created campaigns that were strategic at the core and inspired by real human truths. To build on the ideas, I leveraged the latest innovations to push the work and our clients to new levels across all social and digital.
T3 | Sr. Copywriter
March 2012 — November 2015
I motivated and mentored junior teams and served as a creative lead across multiple projects. I've helped win new business and grow existing accounts with strategic and innovative thinking. Clients included UPS, The Cosmopolitan of Las Vegas, Allstate, Chase, Prodigy Network, Whitepages, and Charter Communications.
Digitas NY | Copywriter
June 2008 — March 2012
Created interactive banner ads, microsites, social media, mobile, OOH, direct mail, and print. Clients include American Express, Comcast, Tiaa-Cref, Kraft, and Jenn-air.
Prime Access NY | Associate Copywriter
June 2006 - June 2007
Conceptualized, developed, and produced TV, Radio, and Print ads for the National Youth Anti-Drug Media Campaign. This campaign reflected the pressure that teenagers face from their peers.
Saatchi & Saatchi NY | Freelance
June 2007
EDUCATION: B.F.A, Art Direction Pratt Institute 06