1
2
3
4
5
6
Working moms want to be in control of their home, even when they can’t be there, so we created a DRTV spot that showed them Frontpoint is the smarter, simpler way to control well, almost anything in a home from anywhere.
My team helped relaunch Frontpoint as a challenger brand to watch out for with a new strategic positioning, custom photo library, :60s TV, email, display, and reimagined website experience. All with a new look, feel and tone built to stand out from the competition.